---
title: "Brainstorm with AI"
description: "Use Localith's AI to brainstorm post topics, seasonal campaigns, and content angles tailored to each of your business locations."
---

## Overview

Brainstorm with AI is a creative tool for generating post topics, campaign angles, and content ideas for your Google Business Profiles. Unlike [AI Content Planning](/docs/publishing/ai-content-planning/) which produces structured plans, Brainstorm is a freeform conversation where you explore ideas with the AI.

Use it when your team is stuck, when you need fresh angles for a seasonal campaign, or when you want to explore new content directions before committing to a plan.

## How it works

Start a brainstorm session by describing what you are looking for: a holiday campaign, weekly content themes, ideas for a new service launch, or anything else. The AI responds with a list of ideas, each with a short description and suggested post type.

You can refine the conversation by asking for more ideas, narrowing the focus, or requesting variations on a specific theme. When you find ideas you like, save them to your content plan or send them directly to AI Post Generation.

- Open the Publishing section and select **Brainstorm with AI**.
- Describe what you need: a theme, a campaign, a content gap, or a business goal.
- Review the AI suggestions. Ask follow-up questions to refine or expand on specific ideas.
- Save the ideas you like to your [content plan](/docs/publishing/ai-content-planning/) or [generate posts](/docs/publishing/ai-post-generation/) from them directly.

## FAQ

**Q: Is this different from AI Content Planning?**

Yes. Content Planning produces a structured, time-bound plan. Brainstorm is a freeform conversation for exploring ideas without committing to a schedule.

**Q: Can I brainstorm for a specific location or industry?**

Yes. Provide context about the location, audience, or business type and the AI tailors its suggestions accordingly.

**Q: Do brainstorm ideas count toward my publishing queue?**

No. Ideas are saved as notes or sent to generation only when you choose to act on them.