---
title: "Per-Location Insights"
description: "Drill into performance data for any individual location — impressions, clicks, review activity, and trend charts — all in one view."
---

## Overview

Drill into individual location metrics and trends over time. Per-location insights show search performance, review activity, profile completeness, and engagement for each Google Business Profile. This feature is part of the Localith [Performance Dashboard](/docs/analytics/performance-dashboard/).

## How it works

Navigate to **Analytics > Per-Location Insights** and select a location to see its detailed performance dashboard. Each location shows:

- **Search metrics**: Impressions, clicks, direction requests, phone calls
- **Review metrics**: New reviews, average rating, response rate, response time (see [Review Analytics](/docs/analytics/review-analytics/))
- **Profile health**: Completeness score, missing fields, recent changes (see [Profile Audit](/docs/ai-seo-agent/profile-audit/))
- **Trend charts**: Week-over-week and month-over-month comparisons

## Key features

- Individual location performance dashboards
- Customizable date ranges for trend analysis
- Comparison view: benchmark one location against group averages
- Exportable reports per location (PDF, CSV) — see [Export & Sharing](/docs/analytics/report-export/)
- Alert triggers when metrics drop below thresholds

## FAQ

**Q: Can I compare locations side by side?**

Yes. Select multiple locations to see a comparison table with key metrics. You can also benchmark individual locations against the group average.

**Q: How far back does historical data go?**

Historical data is available from the date you connected each Google Business Profile. Most plans retain at least 12 months of history.